When I was asked to design a logo for the “Mechanics” something very different immediately came to mind then the final result (All I need is a miracle began bouncing around in my head). Designing this logo required some digging into American History. In the days before the Revolutionary War, Paul Revere organized the Mechanics, a group of determined patriots that grew out of the Sons of Liberty. The group established an intelligence network that monitored the actions of the British army in Boston, and then sent news of the movements to patriot leaders. It was the Mechanics who discovered that British troops were planning to march on Lexington and Concord on the evening of April 18, 1775, which led to Revere’s famous midnight ride to warn Samuel Adams, John Hancock and other colonists that the British were coming. You can read more about that here. I decided a simple silhouette of Paul Revere on his famous midnight ride would best represent the organization and it’s mission which is to train, organize, and increase networking of the grassroots movement. While looking through several artists interpretations, I noticed most of them rendered Paul facing the viewer. I decided to do just the opposite, having Paul leading us away from the danger. While he’s pointing back towards the oncoming threat, he motions us forward in a call to action.


Scot, a professional drummer well seasoned in multiple styles (roots rock, rock-a-billy, blues, classic soul, old school funk, redneck jazz, contemporary Christian music, all flavors of country – honky-tonk, alt and contemporary) asked me to create a logo for him. We had worked together in the past on some promo posters for his band “Oz Revue”. When he approached me about his logo he mentioned was that he wanted the drum imagery to be subtle. I love logos that creatively use negative space, so I decided to use his first initial as the main mark. The “S” would provide me with two negative spaces to play with. I used a circle to form the drum head and created the letter “S” by placing drum sticks in those negative spaces. Scot was thrilled with this first draft and we moved forward implementing the new mark on his marketing materials. You can find out more about Scot 
Our local paper, the 
