I’ve always been a huge fan of M.C. Escher. I assume that most people are and share great respect for the man and his work. When I was asked to create a logo for Gravity, I drew from Escher for inspiration. Among several sketches I did, one included Escher’s “impossible triangle”.
I rotated the triangle so that it was upside down, rounded all the corners, then “broke” the top bar apart, and added another bar to form the letter “G”. This was all done in Illustrator based off of my sketch.
After the outline was completed, I added solid gray and applied gradient overlays to each section which helped to add more depth and dimension. Once completed in Illustrator I opened it in Photoshop to apply a brushed metal look. Noise was added, followed by a motion blur to each individual section in the correct direction. For the rounded corners separate radial blurs were applied, and layer masks were added to hide what was not needed.
After all the corners were done, color was then applied and a shadow was added under it. Below are examples of how it’s being used.
The original illustration lines were dropped on top and a layer style was applied just to help the edges pop. Once I had finished it in Photoshop, the left side felt a little empty, so I added in a dead tree, and a murder of crows. I left room at the top for the mast head and along the right side for the mailing address. This was presented to the client as my final draft which they were thrilled with. Best of all there were no changes needed. Final approval was given and they were sent off for printing. I was really quite happy with the final product once it arrived.
