I was thrilled and honored to receive word that two of my logos (shown below) will be included in Rockport Publisher’s Logo Lounge book 7 available in July 2012.
The first was created for the John Hancock Committee for the States, and the other was for Kara Collegeman Photography.
You can read more about the judges and selection progress here.
Added two new logos to the portfolio section of the site.
Updated portfolio to include several projects from the later half of 2010.
Dogs were the inspiration for two different logo assignments. These logo concepts were ultimately rejected for much simpler designs.
I was absolutely thrilled when I found out that Refresh was coming to Winchester. I had previously been driving in to D.C. So you can only imagine how excited I was when asked to design the logo for it. For those not familiar with the area, Winchester is located at the northern most tip of Virginia. At only 15 miles from the West Virginia line, it’s the gateway to the Shenandoah valley in Virginia. It’s also well known for apples They grow in abundance here. Whitehouse Foods (the apple sauce company) is headquartered here and every spring Winchester hosts the Apple Blossom Festival. So it was no surprise that an apple had to be a part of the concept. The instructions I received stated that the refresh logo must contain the word “Refresh” along with the city name, and the refresh icon.
The hardest part of designing the logo using the apple theme, was trying to set it a part from Apple. While working on the logo I kept wondering if audiences, not familiar with refresh would think this was only geared towards apple users. I have no idea if this played into the decision to scrap these initial concepts by the client. While they were well received, the client was a bit leery of using the apple, and even seemed to think twice about centering the logo around it.
Round two saw the apple pared down to only a slice. These concepts were overwhelmingly well received as it negated the apple concerns and looked like it belonged among the other Refresh chapters. However there was the issue of the refresh “icon”. Since they were happy with the apple slices as they were, adding the icon to them was not an option. So, I decided to play with the text. I choose “Rezland” for the main font because of it’s clean, round, modern feel. The “E’s” made perfect circles, so I chopped the diagonal line and added arrows to form the refresh icon. Another clean san-serif font, “Engravers Gothic” was chosen for the secondary font on the city name. I pulled in the red from the apple and left the “e-icons” black.
The final apple slice was decided upon with one minor tweak; loose the shadow. With that change made, the new text was added and the logo was complete. You can see the final logo in action here: www.refreshwinchester.org
Every year I create an invitation for a non-profit organization’s national conference (not spec work). The invitation is typically 16-20 pages, 8.5×14 saddle stitched. It includes the typical conference stuff, like a brief write up on the host city or state, event schedule(s), guest speakers, registration forms and special sessions. Each of these special sessions require a logo of sorts. Below are three of logos I created as well one for the host state, Colorado.
